Yes – I was the one that approved the Neutron Creative site out of Raleigh, NC. Some of you may ask “why?” – because it’s a big picture and some text. The reason: I think with some agency sites, we get too wrapped up in trying to show off every trick and new thingy in web design (sorry, UX design right?), and SEO the heck out of our sites – that no one really looks at – except for other agencies. Sorry for the rant, but I just liked the Neutron Creative site’s feel – cuts to the point – “info about us – contact us”.
Chunking: How to Design for a Brain That Can Only Hold Four Things
Your working memory holds about four things, not seven. Chunking groups loose information into meaningful units that slip past that limit, the psychology behind phone numbers, scannable pages, multi-step forms, and grouped navigation.




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