This is a fast loading video based site that was made for a large screen. It has subtle parallax elements that don’t detract from the main video feature of the site. They could probably go with a cleaner social media linking system, but since it’s a new product site, I can see the need to emphasize this. What I really like is the how they’ve woven the cinematography with a clean and crisp site.
Fitts’s Law: Why the Easy Button Wins
Large, close targets are faster to hit than small, distant ones, that’s Fitts’s Law. A look at the 1954 rule behind buttons, prime and magic pixels, thumb zones, and dark patterns.
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