This is a fast loading video based site that was made for a large screen. It has subtle parallax elements that don’t detract from the main video feature of the site. They could probably go with a cleaner social media linking system, but since it’s a new product site, I can see the need to emphasize this. What I really like is the how they’ve woven the cinematography with a clean and crisp site.
Chunking: How to Design for a Brain That Can Only Hold Four Things
Your working memory holds about four things, not seven. Chunking groups loose information into meaningful units that slip past that limit, the psychology behind phone numbers, scannable pages, multi-step forms, and grouped navigation.
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