This is a fast loading video based site that was made for a large screen. It has subtle parallax elements that don’t detract from the main video feature of the site. They could probably go with a cleaner social media linking system, but since it’s a new product site, I can see the need to emphasize this. What I really like is the how they’ve woven the cinematography with a clean and crisp site.
Looking Fast: The Art of Website Speed Perception
In the web world, technical speed and user perception matter. By improving design for a faster appearance, you boost conversions and stand out online. Speed isn’t just loading time; it’s perception.
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