I had fun with this site. Translate from French (if you want), and scroll down. The experience isn’t overpowering, but it conveys the right mix of playful and cool – which is perfect when you’re essentially selling a lifestyle service. Since it launches in June in Monaco, it just gives me one more reason to the south of France and Monte Carlo (and yes, I know Monaco is it’s own country – I looked it up on Wikipedia…haha).
Chunking: How to Design for a Brain That Can Only Hold Four Things
Your working memory holds about four things, not seven. Chunking groups loose information into meaningful units that slip past that limit, the psychology behind phone numbers, scannable pages, multi-step forms, and grouped navigation.




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