I like the patter of going dark to light with a top down design for websites like this. It makes the transition into more dense content very palatable to me for some reason. The way the navigation get’s fixed as you scroll down the page on this site is a nice touch too. It really doesn’t even feel like a single page design, in fact I had to go back and double check to make sure I was right. Super nice responsive design solution too.
Chunking: How to Design for a Brain That Can Only Hold Four Things
Your working memory holds about four things, not seven. Chunking groups loose information into meaningful units that slip past that limit, the psychology behind phone numbers, scannable pages, multi-step forms, and grouped navigation.
0 Comments