Clever use of the “fold out nav” on the left side of the page. It has the interaction of being opened and closed but it doesn’t feel hidden for hidden’s sake, if that makes any sense… I like the responsive design details and the E.T. illustration on the contact form will stick with me for days.
Chunking: How to Design for a Brain That Can Only Hold Four Things
Your working memory holds about four things, not seven. Chunking groups loose information into meaningful units that slip past that limit, the psychology behind phone numbers, scannable pages, multi-step forms, and grouped navigation.




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