iOS app product pages can be very over-done. Markt has a very simplistic style that doesn’t flood you with whiz-bang features of a website, that might detract from the whiz-bang features of the application itself (which is what you’re selling, so shouldn’t be the focus?). I think the style of the website conveys simplicity, which makes me think / fell that the app itself will be simplistic, and easy to use. This is a great example of how your philosophy for design actually becomes a tool to sell a product besides the website itself.
Chunking: How to Design for a Brain That Can Only Hold Four Things
Your working memory holds about four things, not seven. Chunking groups loose information into meaningful units that slip past that limit, the psychology behind phone numbers, scannable pages, multi-step forms, and grouped navigation.




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