iOS app product pages can be very over-done. Markt has a very simplistic style that doesn’t flood you with whiz-bang features of a website, that might detract from the whiz-bang features of the application itself (which is what you’re selling, so shouldn’t be the focus?). I think the style of the website conveys simplicity, which makes me think / fell that the app itself will be simplistic, and easy to use. This is a great example of how your philosophy for design actually becomes a tool to sell a product besides the website itself.
The Call to Action, Revisited
The Call to Action hasn’t changed in a decade, but the bar has. A fresh look at prominence, copy, mobile tap targets, and accessibility, with lessons from three major design systems.




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