Ahhh – our friends at MailChimp have put our their 2015 Year in Review – and it’s pretty sweet! I love how it starts with the mariachi band cover of the Star Wars theme – and even though it’s a simple site, the color and vibe really speaks to MailChimp’s fun philosophy.
Chunking: How to Design for a Brain That Can Only Hold Four Things
Your working memory holds about four things, not seven. Chunking groups loose information into meaningful units that slip past that limit, the psychology behind phone numbers, scannable pages, multi-step forms, and grouped navigation.




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