Very clever looking design. I like the long page with the elevator going down through the mountain a lot. I’d love to see the final two pages to finished just to see what he’ll come up with.
Chunking: How to Design for a Brain That Can Only Hold Four Things
Your working memory holds about four things, not seven. Chunking groups loose information into meaningful units that slip past that limit, the psychology behind phone numbers, scannable pages, multi-step forms, and grouped navigation.
Very beautiful design and creative, however it wasn’t very groundbreaking or, I daresay, genuine.