Very clever looking design. I like the long page with the elevator going down through the mountain a lot. I’d love to see the final two pages to finished just to see what he’ll come up with.
Fitts’s Law: Why the Easy Button Wins
Large, close targets are faster to hit than small, distant ones, that’s Fitts’s Law. A look at the 1954 rule behind buttons, prime and magic pixels, thumb zones, and dark patterns.
Very beautiful design and creative, however it wasn’t very groundbreaking or, I daresay, genuine.