I’m going to assume that the initial pitch for Leap was “It’s like Uber – for buses.” I drive daily now, but when we lived in Sydney – I would have paid extra for this service since my commute was 45 minutes from the CBD to North Ryde where I was going to school. The site is light with a small video background and filtered images – that run perfectly with the copy – they give users a direct route to get on board…the bus… and the app… I kill me.
Microinteractions
Microinteractions are subtle site animations enhancing engagement. They include triggers, rules, feedback, and sometimes loops/modes. Practical uses: improving engagement, guiding user behavior. Well-designed microinteractions boost user engagement and your online presence.
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