I’m going to assume that the initial pitch for Leap was “It’s like Uber – for buses.” I drive daily now, but when we lived in Sydney – I would have paid extra for this service since my commute was 45 minutes from the CBD to North Ryde where I was going to school. The site is light with a small video background and filtered images – that run perfectly with the copy – they give users a direct route to get on board…the bus… and the app… I kill me.
The 80/20 Rule for Web Design: A Game-Changer in User Experience
Unlock the potential of the Pareto Principle in UX design and website development. Focus on the vital 20% to enhance performance, engage users, and gain a competitive edge.
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