Very clever website design, I really love the fun approach to this site. It’s really fun and inventive and the visual metaphor of the plant then going into the roots is really smart. It really only works though because the illustrations are well done. Cool idea.
The Call to Action, Revisited
The Call to Action hasn’t changed in a decade, but the bar has. A fresh look at prominence, copy, mobile tap targets, and accessibility, with lessons from three major design systems.





I love the flow chart style. That’s a creative way to tackle one page navigation.