The Kano page is really just a “splash” or advertising page for the kickstarter campaign. But boy does it work, the way they take you from concept to showing the build out of the computer as you scroll down has you pretty much ready to buy the thing as soon as you hit the bottom. Bravo.
Chunking: How to Design for a Brain That Can Only Hold Four Things
Your working memory holds about four things, not seven. Chunking groups loose information into meaningful units that slip past that limit, the psychology behind phone numbers, scannable pages, multi-step forms, and grouped navigation.
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