Really beautiful illustrations to try to tell a visual story on top of this website. It’s quite engaging. I do think the navigation elements being the signs aren’t quickly readable a links – it took me a few seconds to get it. But scrolling down the adventure was fun enough to keep me going all the way to the very end. Good stuff.
The Call to Action, Revisited
The Call to Action hasn’t changed in a decade, but the bar has. A fresh look at prominence, copy, mobile tap targets, and accessibility, with lessons from three major design systems.





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