Involvio has a pretty cool little site. As we see video backgrounds come into play, they are either overt or muted – and I keep thinking that the muted, with added text, plays better to market your website. The rest of the site is clean, with good app-selling images, and cool little icons and illustrations. The muted green #6bbe98 also gives the customer the “green light means go” idea – hope it increases your sales!
The Call to Action, Revisited
The Call to Action hasn’t changed in a decade, but the bar has. A fresh look at prominence, copy, mobile tap targets, and accessibility, with lessons from three major design systems.
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