There are some really great interactions here. You are rewarded for clicking through the main “what igor is” graphic prompts with great looking illustrations. Very engaging. The second sub-block of what the product is about are also well done. I love how the background image switches out as well when you interact with those. The site seems really really fast to me too.
Fitts’s Law: Why the Easy Button Wins
Large, close targets are faster to hit than small, distant ones, that’s Fitts’s Law. A look at the 1954 rule behind buttons, prime and magic pixels, thumb zones, and dark patterns.



Thanks so much for featuring the site! it has been a fun project. We have learned few tricks when dealing with IE support and complex animation.