There are some really great interactions here. You are rewarded for clicking through the main “what igor is” graphic prompts with great looking illustrations. Very engaging. The second sub-block of what the product is about are also well done. I love how the background image switches out as well when you interact with those. The site seems really really fast to me too.
Chunking: How to Design for a Brain That Can Only Hold Four Things
Your working memory holds about four things, not seven. Chunking groups loose information into meaningful units that slip past that limit, the psychology behind phone numbers, scannable pages, multi-step forms, and grouped navigation.
Thanks so much for featuring the site! it has been a fun project. We have learned few tricks when dealing with IE support and complex animation.