I absolutely love the simplicity of the layout with this site. It’s so clean and neatly organized. This is an excellent example of “less is more”. The color use is very subtle, it’s quite different enough to be memorable but there’s nothing really loud about this site. The call(s) to action are all colored similarly and tie into the coloring of the book seamlessly. Not to mention I can’t wait to get my hands on a copy of this when it comes out.
The Call to Action, Revisited
The Call to Action hasn’t changed in a decade, but the bar has. A fresh look at prominence, copy, mobile tap targets, and accessibility, with lessons from three major design systems.





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