I absolutely love the simplicity of the layout with this site. It’s so clean and neatly organized. This is an excellent example of “less is more”. The color use is very subtle, it’s quite different enough to be memorable but there’s nothing really loud about this site. The call(s) to action are all colored similarly and tie into the coloring of the book seamlessly. Not to mention I can’t wait to get my hands on a copy of this when it comes out.
I absolutely love the simplicity of the layout with this site. It’s so clean and neatly organized. This is an excellent example of “less is more”. The color use is very subtle, it’s quite different enough to be memorable but there’s nothing really loud about this site. The call(s) to action are all colored similarly and tie into the coloring of the book seamlessly. Not to mention I can’t wait to get my hands on a copy of this when it comes out.
Large, close targets are faster to hit than small, distant ones, that’s Fitts’s Law. A look at the 1954 rule behind buttons, prime and magic pixels, thumb zones, and dark patterns.
Your working memory holds about four things, not seven. Chunking groups loose information into meaningful units that slip past that limit, the psychology behind phone numbers, scannable pages, multi-step forms, and grouped navigation.
The Call to Action hasn’t changed in a decade, but the bar has. A fresh look at prominence, copy, mobile tap targets, and accessibility, with lessons from three major design systems.
0 Comments