I have no idea what this website is for, it’s clearly commercial in nature, but I really like the non-standard treatment of several elements on the page. The hand-drawn ‘pencil’ looking drawings are very unique along with the rounded/oblong shape that holds the drop-down element link. There does seem to be a bit too many sections of hidden content though, I wonder how much trouble peopel have using this website for the most part?
Microinteractions
Microinteractions are subtle site animations enhancing engagement. They include triggers, rules, feedback, and sometimes loops/modes. Practical uses: improving engagement, guiding user behavior. Well-designed microinteractions boost user engagement and your online presence.
Its finnish ad/commercial site for bubblegum. The word “Aito” means real/authentic and the message in the site is that you gotta be real.
Oh cool! Thanks for that insight Mikael. Makes total sense now with the style of the video they used.