I have no idea what this website is for, it’s clearly commercial in nature, but I really like the non-standard treatment of several elements on the page. The hand-drawn ‘pencil’ looking drawings are very unique along with the rounded/oblong shape that holds the drop-down element link. There does seem to be a bit too many sections of hidden content though, I wonder how much trouble peopel have using this website for the most part?
Looking Fast: The Art of Website Speed Perception
In the web world, technical speed and user perception matter. By improving design for a faster appearance, you boost conversions and stand out online. Speed isn’t just loading time; it’s perception.
Its finnish ad/commercial site for bubblegum. The word “Aito” means real/authentic and the message in the site is that you gotta be real.
Oh cool! Thanks for that insight Mikael. Makes total sense now with the style of the video they used.