I can really appreciate the simple approach to this site design. Just big bold areas of content and imagery. I love the way the interaction on the main nav works. Graying out the nav items that you’re not mousing on. Good thinking there on the UI.
Chunking: How to Design for a Brain That Can Only Hold Four Things
Your working memory holds about four things, not seven. Chunking groups loose information into meaningful units that slip past that limit, the psychology behind phone numbers, scannable pages, multi-step forms, and grouped navigation.




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