There’s a pretty structured grid feel going on here. The use of League Gothic emphasizes the grid weight, but Chaparral Pro is a welcomed contrast. I think both typefaces are executed well enough to marry the crisp imagery with the fun illustrations. I like the restrained color scheme and the way they’ve injected a bit of personality into their text. I also dig their form error treatment. Nice site!
Microinteractions
Microinteractions are subtle site animations enhancing engagement. They include triggers, rules, feedback, and sometimes loops/modes. Practical uses: improving engagement, guiding user behavior. Well-designed microinteractions boost user engagement and your online presence.
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