I’m not totally sure what to make out of this site design. I like it, I like the experimental quality of it. I like that I can grab and move the page around. I don’t like how I feel lost as to what content i’m taking in, I can make no kind of mental model of the site even after a minute or two on the page. The work the site is showing off is fantastic!
Chunking: How to Design for a Brain That Can Only Hold Four Things
Your working memory holds about four things, not seven. Chunking groups loose information into meaningful units that slip past that limit, the psychology behind phone numbers, scannable pages, multi-step forms, and grouped navigation.





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