We’re reviewing this page for this page only. It’s a good example of great, clean product (product feature) page – good funnel – good illustrations. (keep in mind that parts of the JotForm site need a good bit of work design-wise – so my hope would be that they continue in this vein for the rest of the site).
Chunking: How to Design for a Brain That Can Only Hold Four Things
Your working memory holds about four things, not seven. Chunking groups loose information into meaningful units that slip past that limit, the psychology behind phone numbers, scannable pages, multi-step forms, and grouped navigation.




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