This sports blog pretty much matches up with the overall ESPN visual style. The bold red and blue colors make it visually loud. But since it’s focus is much narrower than the main site it can be much more toned down content wise, which is really nice. I like the background pattern and I like how many of the boxes are kind of layered and staggered. The top 4 white boxes, for featured stories I guess, really help rocket your eye down into the meat of the content. I tend to ignore much of what’s in the sidebar, particularly the stuff in the blue sections though.
Chunking: How to Design for a Brain That Can Only Hold Four Things
Your working memory holds about four things, not seven. Chunking groups loose information into meaningful units that slip past that limit, the psychology behind phone numbers, scannable pages, multi-step forms, and grouped navigation.





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