Love this way ESPN has made this interactive infographic for the English Premier League’s “most valuable kits” this year. Great work on the kit illustrations and the overlay work to see home and away kits. Like the marketing aspect of it too – links to Dick’s Sports so you can buy the kits too. We’re Chelsea fans at our house (just saw them in Charlotte last month) – nice little way to kick off the season (ok, 5 weeks in).
Chunking: How to Design for a Brain That Can Only Hold Four Things
Your working memory holds about four things, not seven. Chunking groups loose information into meaningful units that slip past that limit, the psychology behind phone numbers, scannable pages, multi-step forms, and grouped navigation.




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