Simply beautiful. If you haven’t had a moment to spend going through this website yet. Go do it now.
Chunking: How to Design for a Brain That Can Only Hold Four Things
Your working memory holds about four things, not seven. Chunking groups loose information into meaningful units that slip past that limit, the psychology behind phone numbers, scannable pages, multi-step forms, and grouped navigation.





That’s pretty slick, functionality wise. But the text so small? Ouch! My eyes hurt.