I really love the simplicity of the Do site design. It’s boiled down to just what’s needed. The overall palette is muted, but not really which is a clever understatement to work into the design. I also dig the Features page, I like how it goes from just showing a little then tapers wide to have a ton of content in a big grid like layout. Really great minimal without being minimal design (if that makes sense…)
Chunking: How to Design for a Brain That Can Only Hold Four Things
Your working memory holds about four things, not seven. Chunking groups loose information into meaningful units that slip past that limit, the psychology behind phone numbers, scannable pages, multi-step forms, and grouped navigation.
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