I like the play between the dark background and white background that holds the main copy and extras on this site. The top of the site is a skyline, which is done quite well, and the bottom just becomes shapes that somehow work together visually. There’s not a ton of info on this site but somehow it has a sense of expansiveness, perhaps that’s the skyline graphic working on me.
Chunking: How to Design for a Brain That Can Only Hold Four Things
Your working memory holds about four things, not seven. Chunking groups loose information into meaningful units that slip past that limit, the psychology behind phone numbers, scannable pages, multi-step forms, and grouped navigation.
I like the skyline as well, and the fact that I am able to recognize landmarks from all over. Upon looking a little closer you are even able to see retro type rays shining out from behind the skyline background. A few of the minor details like this really make the site.
Nice observation Shay, I didn’t actually catch that earlier. Very true on the details making the site.