The new Crush Lovely website is simple and direct. I really dig how the tone is mainly delivered with copy and such. The “select clients” and “imagined future clients” stuff is pretty smart. The super large contact form with the large text box is also smarty used. It’s responsive of course and makes you feel good as a designer as you check it out.
Chunking: How to Design for a Brain That Can Only Hold Four Things
Your working memory holds about four things, not seven. Chunking groups loose information into meaningful units that slip past that limit, the psychology behind phone numbers, scannable pages, multi-step forms, and grouped navigation.




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