I like the overall treatment to this site design. It feels a bit like Microsoft esthetic (but better executed) which is just fine and looks great here.
Chunking: How to Design for a Brain That Can Only Hold Four Things
Your working memory holds about four things, not seven. Chunking groups loose information into meaningful units that slip past that limit, the psychology behind phone numbers, scannable pages, multi-step forms, and grouped navigation.




You can tell how great they are by all the ribbons from other sites they tacked onto the side.
Those drive me crazy too man.