In less capable hands, using a bit of a ‘cloud’ motif to reference the more technical aspects of ‘the cloud’ could come off a bit ham-fisted, bit this site really nails it. I love the light feel of the white, rounded ‘clouds’. The splashes of color sprinkled about by the logo and various icons are just enough to keep it lively. I also think the hand-drawn (I’m assuming) logo is really great, it’s a perfectly friendly and creative treatment.
Understanding Mental Models for Better Web Design Practices
How can understanding mental models transform your web design process? These cognitive blueprints shape perceptions and decisions, leading to intuitive, user-centered designs.
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