In less capable hands, using a bit of a ‘cloud’ motif to reference the more technical aspects of ‘the cloud’ could come off a bit ham-fisted, bit this site really nails it. I love the light feel of the white, rounded ‘clouds’. The splashes of color sprinkled about by the logo and various icons are just enough to keep it lively. I also think the hand-drawn (I’m assuming) logo is really great, it’s a perfectly friendly and creative treatment.
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McMaster-Carr’s website proves that function beats flash. Built for speed and clarity, it’s a masterclass in no-nonsense design tailored to real users who just need things to work.
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