In less capable hands, using a bit of a ‘cloud’ motif to reference the more technical aspects of ‘the cloud’ could come off a bit ham-fisted, bit this site really nails it. I love the light feel of the white, rounded ‘clouds’. The splashes of color sprinkled about by the logo and various icons are just enough to keep it lively. I also think the hand-drawn (I’m assuming) logo is really great, it’s a perfectly friendly and creative treatment.
Chunking: How to Design for a Brain That Can Only Hold Four Things
Your working memory holds about four things, not seven. Chunking groups loose information into meaningful units that slip past that limit, the psychology behind phone numbers, scannable pages, multi-step forms, and grouped navigation.





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