
This is a really well designed, friendly site for a market/restaurant in Brooklyn. The colors, type, and photos all go towards their goal of being a friendly, personal part of their neighborhood. I love the typeface, a sort of Clarendon but not Clarendon. Any I do have a couple of issues about behavior and copy and I discuss those in the video review.
Chunking: How to Design for a Brain That Can Only Hold Four Things
Your working memory holds about four things, not seven. Chunking groups loose information into meaningful units that slip past that limit, the psychology behind phone numbers, scannable pages, multi-step forms, and grouped navigation.




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