This has to be the coolest plumbing company website on the planet. The single page long form scroller with the pipes and cool illustrations if so much fun to look over. It probably confuses the heck out of your average plumbing service consumer since they’d never expect this type of experience when looking up a plumber, but who cares, this site is fun!
This has to be the coolest plumbing company website on the planet. The single page long form scroller with the pipes and cool illustrations if so much fun to look over. It probably confuses the heck out of your average plumbing service consumer since they’d never expect this type of experience when looking up a plumber, but who cares, this site is fun!
Large, close targets are faster to hit than small, distant ones, that’s Fitts’s Law. A look at the 1954 rule behind buttons, prime and magic pixels, thumb zones, and dark patterns.
Your working memory holds about four things, not seven. Chunking groups loose information into meaningful units that slip past that limit, the psychology behind phone numbers, scannable pages, multi-step forms, and grouped navigation.
The Call to Action hasn’t changed in a decade, but the bar has. A fresh look at prominence, copy, mobile tap targets, and accessibility, with lessons from three major design systems.
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