This has to be the coolest plumbing company website on the planet. The single page long form scroller with the pipes and cool illustrations if so much fun to look over. It probably confuses the heck out of your average plumbing service consumer since they’d never expect this type of experience when looking up a plumber, but who cares, this site is fun!
Understanding Mental Models for Better Web Design Practices
How can understanding mental models transform your web design process? These cognitive blueprints shape perceptions and decisions, leading to intuitive, user-centered designs.
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