Big Drop, out of New York – their biggest strength on the site is the eye popping photography of real things, and how they stand out on the page. Also really like the “Request a Quote” banner (top right) and the surprise movement you get with it.
The Call to Action, Revisited
The Call to Action hasn’t changed in a decade, but the bar has. A fresh look at prominence, copy, mobile tap targets, and accessibility, with lessons from three major design systems.




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