Big Drop, out of New York – their biggest strength on the site is the eye popping photography of real things, and how they stand out on the page. Also really like the “Request a Quote” banner (top right) and the surprise movement you get with it.
Big Drop, out of New York – their biggest strength on the site is the eye popping photography of real things, and how they stand out on the page. Also really like the “Request a Quote” banner (top right) and the surprise movement you get with it.
Large, close targets are faster to hit than small, distant ones, that’s Fitts’s Law. A look at the 1954 rule behind buttons, prime and magic pixels, thumb zones, and dark patterns.
Your working memory holds about four things, not seven. Chunking groups loose information into meaningful units that slip past that limit, the psychology behind phone numbers, scannable pages, multi-step forms, and grouped navigation.
The Call to Action hasn’t changed in a decade, but the bar has. A fresh look at prominence, copy, mobile tap targets, and accessibility, with lessons from three major design systems.
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