Benny Gold

After reviewing Camp Woodward’s site last week – and having to buy new truck’s for my son’s skateboard this week – I’m in a skateboarding mood. Benny Gold’s site is a good place to start. Great site – little bit of flat(ish) details – little bit of real. Like the subtle airplane icon animations – and the FAQ section that is patterned after text messaging – smart.




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Microinteractions are subtle site animations enhancing engagement. They include triggers, rules, feedback, and sometimes loops/modes. Practical uses: improving engagement, guiding user behavior. Well-designed microinteractions boost user engagement and your online presence.