Beautiful design on the surface, I always enjoy experimental layouts & UX like this. The + & – symbols to open and close the blocks is fun. I think you can classify this site as a responsive width design – at least it responds visually to browser screen widths. However in all practicality it’s likely fairly unusable to your average user. Not sure if that matters to these guys or not – It is a fun site to click around on.
Microinteractions are subtle site animations enhancing engagement. They include triggers, rules, feedback, and sometimes loops/modes. Practical uses: improving engagement, guiding user behavior. Well-designed microinteractions boost user engagement and your online presence.
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