The Applicom site is a great example of a clean corporate looking design that has some flavor at the same time. The illustrations and bold copy make it just different feeling enough. It’s a simple design but has some character. I like that.
Understanding Mental Models for Better Web Design Practices
How can understanding mental models transform your web design process? These cognitive blueprints shape perceptions and decisions, leading to intuitive, user-centered designs.
I like the design a lot, it’s pretty smooth. I didn’t realize the middle section was a slider. I would like to see some slider controls there… even if it is only 2 slides. It would help draw attention to the interaction and give the user an illusion of control.