The Applicom site is a great example of a clean corporate looking design that has some flavor at the same time. The illustrations and bold copy make it just different feeling enough. It’s a simple design but has some character. I like that.
Chunking: How to Design for a Brain That Can Only Hold Four Things
Your working memory holds about four things, not seven. Chunking groups loose information into meaningful units that slip past that limit, the psychology behind phone numbers, scannable pages, multi-step forms, and grouped navigation.
I like the design a lot, it’s pretty smooth. I didn’t realize the middle section was a slider. I would like to see some slider controls there… even if it is only 2 slides. It would help draw attention to the interaction and give the user an illusion of control.