The Applicom site is a great example of a clean corporate looking design that has some flavor at the same time. The illustrations and bold copy make it just different feeling enough. It’s a simple design but has some character. I like that.
Fitts’s Law: Why the Easy Button Wins
Large, close targets are faster to hit than small, distant ones, that’s Fitts’s Law. A look at the 1954 rule behind buttons, prime and magic pixels, thumb zones, and dark patterns.
I like the design a lot, it’s pretty smooth. I didn’t realize the middle section was a slider. I would like to see some slider controls there… even if it is only 2 slides. It would help draw attention to the interaction and give the user an illusion of control.