Crazy and cool… I get in trouble at family gatherings for doing bug eyes with raised eyebrows for, well, every picture. AWE’s site uses that look, figuratively (as well as literally), to pull off a slick and slightly irreverent site to sell cool hipster glasses. The bit’s of animation when you click on the glasses themselves, give a great transition buffer image, over the normal swirling circle pattern that I watch on my iPhone daily. (and what is Harry Potter doing on this site without round frames?)
Microinteractions
Microinteractions are subtle site animations enhancing engagement. They include triggers, rules, feedback, and sometimes loops/modes. Practical uses: improving engagement, guiding user behavior. Well-designed microinteractions boost user engagement and your online presence.
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