Crazy and cool… I get in trouble at family gatherings for doing bug eyes with raised eyebrows for, well, every picture. AWE’s site uses that look, figuratively (as well as literally), to pull off a slick and slightly irreverent site to sell cool hipster glasses. The bit’s of animation when you click on the glasses themselves, give a great transition buffer image, over the normal swirling circle pattern that I watch on my iPhone daily. (and what is Harry Potter doing on this site without round frames?)
Looking Fast: The Art of Website Speed Perception
In the web world, technical speed and user perception matter. By improving design for a faster appearance, you boost conversions and stand out online. Speed isn’t just loading time; it’s perception.
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