I dig the new Ad Age website. I like the top section that has the black background and how it uses that section for featured content. As you make your way down the page there’s some nice “sectioning” of specific styles of content. I love how the header section changes over from what’s there on initial page load to what you get as you scroll. The logo positioning changes to create more space – even switching to the “AdAge” moniker instead of “AdvertisingAge”. Brilliant.
Microinteractions
Microinteractions are subtle site animations enhancing engagement. They include triggers, rules, feedback, and sometimes loops/modes. Practical uses: improving engagement, guiding user behavior. Well-designed microinteractions boost user engagement and your online presence.
0 Comments