Honestly, I somewhat torn about 42angels.com. I think that each ‘page’ (its a single page scroller) has a really nice visual appeal when static but some of that appeal is lost when scrolling. The limited palette and minimalist modular structure make for a compelling and varied design. However, the large spaces between ‘pages’ and the repeated navigation are a little disjoint. I’m on a 1080p monitor and there are times when I’m looking at basically a black screen with a nice faceted pattern on it. People scroll, its just what they do. On a monitor of lower resolution there would definitely be some time scrolling through nothingness. Still, the visual design is undeniably good and the hover states on the home page are a nice touch. I really like the way they focus by fading out everything else. Very cool.
How CX (Customer Experience) Can Combat Customer Churn
A seamless customer experience (CX) can reduce churn and boost retention. Discover essential design strategies that transform frustrating user journeys into engaging, personalized experiences that build loyalty and trust.
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