Episode 5: Creating the Visual Design

Episode 5: Creating the Visual Design

In the final part of our five-part series on how to plan better websites, Astute Communications owner Anna Stout discussed visual design, “the part that people really look forward to.” Yet because of today’s vast array of screen sizes and shapes, she emphasized the...
Acquisition Funnel Optimization with Anna Stout

Acquisition Funnel Optimization with Anna Stout

In Part 2 of our series on building better websites, I continued my conversation with Astute Communications’ Anna Stout. After covering how to plan a website with user flow in mind, we spoke about creating a user acquisition funnel that results in more conversions and...